New Mexico’s combined marijuana sales surpass $1 billion

Get realistic market forecasts, state-by-state insights and benchmarks with the 2024 MJBiz Factbook member program, now with quarterly updates. Make informed decisions.


Combined sales of legal medical and recreational marijuana in New Mexico have set a record, surpassing $1 billion less than two years after the state launched its adult-use market.

The latest sales data from the New Mexico Regulation & Licensing Department (NMRLD) shows cumulative sales worth $1.01 billion since the state’s recreational cannabis market launched in April 2022, including:

  • $678.5 million in adult-use sales across 15.7 million transactions.
  • $331.6 million in MMJ sales across 6.5 million transactions.

The sales record includes the latest monthly cannabis transaction data from the NMRLD.

In February, the government agency tracked $35.7 million worth of adult-use sales and $12.3 million in medical sales.

The NMRLD reported 1,050 total retail cannabis outlets in New Mexico as of February.

New Mexico’s adult-use market had its best month to date in December 2023, with sales worth $37.5 million.

Tourism plays an important role in the New Mexico cannabis market, especially cross-border shoppers from neighboring Texas.

All-time recreational cannabis sales are highest in Albuquerque, New Mexico’s biggest city, with $202.5 million in adult-use marijuana sold to date.

However, the second- and third-highest cumulative recreational sales totals are in Sunland Park ($57.4 million) and Las Cruces ($45.4 million), both near El Paso, Texas.