How promotions, discounts and markdowns add flexibility to cannabis retail pricing strategy
Retail cannabis pricing isn’t a “set-it-and-forget-it” exercise.
“A pricing strategy must be agile because nobody has a crystal ball,” said Leandra Reid, co-founder of Toronto-based cannabis retail consultancy Vetrina Group. “We can’t know what the customer is willing to pay for a product until we put the product in and do some trials.”