Marijuana Business Magazine April 2020

Marijuana Business Magazine | April 2020 8 CannabisbytheNumbers | Maggie Cowee The Marijuana Employment Landscape I t’s no secret that North American marijuana firms have faced struggles in recent months—due in part to a tightening of capital and slower-than-expected rollout of new legal markets, including California’s behemoth recreational scheme. Some companies have been forced to enact significant layoffs and reorganization at the executive level to trim operations to the point of maximum efficiency. But while this restructuring occurs, cannabis employers continue to add jobs in select markets—particularly in states with developing medical and recreational programs. Marijuana Business Daily estimates overall full-time job additions of nearly 40% in 2020. 132,037 Estimated number of marijuana jobs in the top five U.S. marijuana markets: California (39,804), Colorado (34,705), Washington state (23,756), Oregon (18,274) and Florida (15,498). These five states are home to about half of all U.S. marijuana jobs. Source: Leafly 66% Percentage of female-identifying employees in Pennsylvania’s marijuana industry in 2019—the greatest proportion among states surveyed. Source: Vangst Women in Cannabis report 38.5% Projected increase in the number of full-time U.S. marijuana jobs between 2019 and 2020. There were an estimated 175,000-215,000 jobs in 2019, and that figure is expected to increase to 245,000-295,000 in 2020. Source: 2019 Marijuana Business Factbook 3,000- 4,000 Estimated number of marijuana jobs anticipated to be added in Illinois as the state’s new recreational market develops in 2020. That’s upwards of a 65% increase over the 6,156 marijuana jobs in the state as of January 2020. Source: Crain’s Chicago Business, Leafly Source: Marijuana Business Daily, Marijuana Business Magazine 22% Average workforce reduction among nine companies that announced layoffs in recent months: CannaCraft (16% reduction), CannTrust (20%), Eaze (20%), FlowKana (20%), Grupo Flor (35%), Leafly (18%), MedMen Enterprises (20%), Pax Labs (25%) and Weedmaps (25%).