Marijuana Business Magazine February 2020

Marijuana Business Magazine | February 2020 84 REGIONAL GAME CHANGER—U.S. REGION CRESCO LABS Chicago With the goal of changing the public perception of cannabis, Cresco Labs has developed a professional, process-oriented business with a consumer packaged goods approach. The company enlisted James Beard Award-winning chef Mindy Segal to craft its infused edibles and recently streamlined its multistate retail outlets to provide shoppers with a consistent experience no matter which location they’re visiting. REGIONAL GAME CHANGER—LATAM REGION PHARMACIELO Toronto With 1.2 million square feet of open-air greenhouse capable of producing 5.6 million kilograms of cannabis flower per year, PharmaCielo has more than 20 proprietary strains under license by the Colombian government. The company provides telemedicine services to thousands of Colombian patients via Ubiquo Telemedicina, a subsidiary of PharmaCielo that connects physicians and patients. Marijuana Business Daily CEO Chris Walsh, from left, honors Cresco Labs CEO Charlie Bachtell and President Joe Caltabiano with MJBizDaily co-founder and board Chair Cassandra Farrington. Jean-Francois Ruel, vice president of capital markets, accepts the Regional Game Changer Award-LatAm Region for PharmaCielo.