Marijuana Business Magazine September 2019

Marijuana Business Magazine | September 2019 82 What happens when the industry or its regulators lose public trust? If you get people who discredit the integrity of the industry, that really does undermine trust and does make it difficult. It affects everybody. That’s the problem. The industry itself has to take a very dim view of enterprises that don’t stick to the rules. It’s really kind of sad when you have a situation where one player undermines the confidence people have that there is a predictable and well-founded set of regulations and norms and standards. That can be very frustrating for smaller players, too, who may not have the resources to defend themselves in the process. CANNABIS BUSINESS LONGEVITY RELIES ON INTEGRITY Kim Campbell By Matt Lamers & Former Canadian Prime Minister Kim Campbell stresses importance of doing things right to become business leaders Growing Momentum A s the first country to regulate medical and adult-use cannabis at a federal level, Canada has an opportunity to be the leading force in setting standards for other nations to follow, according to former Canadian Prime Minister Kim Campbell. She said integrity of businesses, the regulators and products all are key to the long-term success of the cannabis industry. Corporate integrity has been front and center in Canada’s marijuana industry ever since one of the leading growers was caught illegally growing cannabis and selling it in Canada, Australia and Denmark. Campbell, who will deliver the keynote address Sept. 5 at the second MJBizConINT’L in Toronto, spoke with Marijuana Business Magazine in advance of the conference to discuss the cannabis sector.