Marijuana Business Magazine May-June 2019

Marijuana Business Magazine | May-June 2019 126 “We go out there and make sure that they’re compliant with everything … (and that) they’re able to bring their oil to that quality before they can go with the process of put- ting it into the cap,” Vigil said. Saving on Shipping By licensing manufacturers, Kalvara also saves on transportation expenses. Instead of shipping truckloads of product to retailers, Kalvara sends producers empty bottles and caps to package the infused beverage. “You’re not having to ship water,” Harris said. So, “you have a very low weight. … (And) I can get 725,000 (Vessl caps) on a semi-truck load. It would take 15½ truckloads to ship the same number of half-liter water bottles.” Further, instead of shipping capped bottles, the company ships three extra caps for every one pre-capped bottle, a strategy that’s economical, environmentally friendly and encourages consumers to reuse the bottle with their favorite beverage. Customizing Your Dosage Kalvara comes packaged in either single servings or the Eco 4 Pack, which contains one capped bottle and three extra caps. The bottle can be refilled with a beverage of choice and fitted with a new Vessl cap. And consumers can use more than one cap to infuse their beverage, increasing the dosage from 10 to 20 milligrams or more, for example. Additional customization is also in the works, as Tempe, Arizona-based Vessl, Kalvara’s parent company, is working on the Vessl Solo, a Vessl cap that can be held over any container to release the Cannabis Cocktail. And this summer, Vessl plans to introduce a cocktail shaker that, once fitted with the cap, enables consumers to mix the product into beverages of choice—yet another twist in an indus- try that seems poised to pop. ‘Teaing’ Off on an Innovative Bottle Cap Kalvara’s infused Cannabis Cocktail isn’t the first beverage to make use of the company’s patented Vessl cap. In 2012, Kalvara’s parent compa- ny, Tempe, Arizona-based Vessl (formerly Gizmo Beverage) creat- ed Tea of a Kind, a natural-ingre- dient tea that uses the cap. When consumers twist the Vessl cap on Tea of a Kind, it releases tea into the attached bottle of water. This ensures the tea is fresh and enables it to be packaged preser- vative-free. The company, which sells Tea of a Kind in 18 states, now uses the beverage as a prototype to intro- duce its Vessl cap technology to a wider pool of consumers. Vessl hopes consumers who appreciate the Tea of a Kind cap will gravi- tate toward its use with Kalvara’s Cannabis Cocktail. The Cannabis Cocktail is current- ly sold in Colorado and Nevada and is expected to be available in more states by 2020. – Celene Adams Business Strategies | Infused Kalvara’s Cannabis Cocktail is served in a 2-ounce bottle of water topped with a patented, nitrogen-pressurized Vessl cap. Courtesy Photo