Marijuana Business Magazine February 2019

February 2019 | mjbizdaily.com 63 Colorado producer Binske incorporates rich color and detailed imagery into its packaging design, which the company believes helps it connect with consumers. Photo by Lindsey Bartlett Alex Pasternack , vice president of business development, Binske “For us, the story is everything. And one of the best ways to tell our story is through brand- ing and packaging design,” said Alex Pasternack, vice president of business development at Binske, a Colorado producer of flower, concentrates, edibles and topicals. The company’s products are on shelves in Colorado and Nevada, with California and Florida coming online soon. The colorful and artistic packaging—the work of an artist from the United Kingdom—stand in stark contrast to products sold in Canada. “Cannabis is an increasingly crowded space, and standing out from the crowd has never been more important,” Pasternack noted. “Ultimately, we want our brand to connect with the artist in everyone. … On a crowded shelf, it’s the packaging and artwork that sets us apart.” By Contrast, U.S.-Based Binske Spreads it Wings Courtesy Photo