Marijuana Business Magazine February 2019

Marijuana Business Magazine | February 2019 60 CannTrust uses a clean, minimalist design for its products, which are displayed on the company's website along with the THC, CBD and terpene levels in each item. Courtesy Photos Jeffrey Zietlow , vice president of marketing, CannTrust “Branding is one of the best levers we have,” said Jeffrey Zietlow, vice president of marketing for CannTrust, an Ontario licensed producer (LP) that offers the Liiv brand of cannabis products. “We have been successful telling our brand’s story through our age-gated website (and) through our newsletters,” he noted. “In this new and cluttered category, branding and design are extremely important. Each LP or brand owner must create a brand that stands out on busy, undifferentiated packaging in order to succeed.” CannTrust Uses Website for Marketing Canada Gets Clinical Courtesy Photo