Marijuana Business Magazine January 2019

Marijuana Business Magazine | January 2019 94 A nticipating last fall’s start of adult-use marijuana sales in Canada, CannTrust took three steps. The Ontario company: • Beefed up its cultivation facilities to meet recreational cannabis demand, with an eye toward the upcoming rollout of infused products. • Standardized its cultivation operations to produce a crop with consistent THC levels. • Partnered with alcohol broker Breakthru Beverage Group to ensure its products landed in premium spots on the shelves of the nation’s MJ retailers. When Canada launched the nation’s adult-use market last Octo- ber, it became evident to companies such as CannTrust they would Planting the Seeds of Success By Margaret Jackson Business Strategies | Cultivation CannTrust adds cultivation space, aims for consistency, and teams with an alcohol broker to meet Canada’s adult-use demand CannTrust employs a “perpetual harvest system” that allows the Canadian company to harvest cannabis “almost every day of the year,” according to one executive. Courtesy Photo