Marijuana Business Magazine November December 2018

ORDER YOUR COPY AT WWW.HEMPINDUSTRYDAILY.COM EXECUTIVE SUMMARY © 2018, Hemp Industry Daily, a division of Anne Holland Ventures Inc. You may distribute copies of this Executive Summary as PDFs or in print BUT ONLY if they are reproduced in their entirety! For permissions or service, contact CustomerService@MJBizDaily.com or call 720.213.5992 ext. 1. 7 Chart 3: Breakdown Of Retailer Survey Respondents © 2018 Hemp Industry Daily, a division of Anne Holland Ventures Inc. All rights reserved. Breakdown Of Retailer Survey Respondents Primarily Hemp/CBD Assortment Includes Hemp/CBD Online Only Physical & Online Physical Only Online Only Physical & Online Physical Only 61% 33% 6% 48% 16% 35% Breakdown By Retail Store Type Retail Store With Assortment That Includes Hemp/CBD Products 33% Retail Store That Primarily Or Exclusively Sells Hemp/CBD Products 55% MMJ Dispensary/Rec Store 3% Other 9% Retail Store That Primarily Or Exclusively Sells Hemp/CBD Products Retail Store With Assortment That Includes Hemp/CBD Products Breakdown By Physical And/Or Online Retail Presence Hemp- and CBD-derived products maintain at least one distinct edge over their THC counterparts: the ability to distribute product through online sales. Survey data suggests many hemp and CBD retailers are not aligning their products alongside other marijuana and THC merchandise. With many retailers taking advantage of online sales, those who do offer products in a traditional storefront report their stock does not often commingle with products in a dispensary. Hemp-devoted stores comprise the majority of physical establishments carrying hemp and CBD products, while assorted- goods stores, like natural grocers or boutique beauty and cosmetic providers, are the second-most-popular location. While subject to change, and possibly reliant on marijuana’s recreational and medical legalization overall, these early trends reflect a distinct difference in how hemp professionals are beginning to position themselves in the market against multiple facets of THC products and distribution methods. • You need to understand what this means for business strategies across the entire scope of hemp and CBD. What is the best way to get your products into the hands of consumers, and have “best practices” already been established? What are the opportunities to build on these strategies to distinguish yourself if you’re just entering the market today? To access the entire Factbook, visit mjbizfactbook.com/hemp . 44 • Marijuana Business Magazine • November/December 2018