Marijuana Business Magazine November December 2018

HEMP & CBD INDUSTRY FACTBOOK 2018 EXECUTIVE SUMMARY © 2018, Hemp Industry Daily, a division of Anne Holland Ventures Inc. You may distribute copies of this Executive Summary as PDFs or in print BUT ONLY if they are reproduced in their entirety! For permissions or service, contact CustomerService@MJBizDaily.com or call 720.213.5992 ext. 1. 6 Chart 2: Portion Of Hemp Cultivators Generating Revenue In 2017 & Revenue Expectations For 2018 © 2018 Hemp Industry Daily, a division of Anne Holland Ventures Inc. All rights reserved. Por�on Of Hemp Cul�vators Genera�ng Revenue In 2017 & Revenue Expecta�ons For 2018 Cultivators: Did You Generate Any Revenue From Growing Hemp In 2017? Cultivators: Do You Expect To Generate Any Revenue From Growing Hemp In 2018? No 64% Yes 36% Yes 77% No 23% Optimism reigns supreme among hemp cultivators. While 64% of survey respondents reported that their 2017 revenue left much to be desired, the same group of respondents have a positive outlook about their profits in 2018 – 77% expect to widen profit margins this year. With so much to consider, from legislation moving through the pipeline while the Factbook was being finalized to growing consumer interest deepened by medical research and mainstream media reporting, cultivators are not naive to the moving parts in the hemp industry and are maintaining genuine optimism for the potential of their crops to generate measurable profit very soon. • With these considerations, what will optimism for industry growth bring to the market? Will confidence in profits translate to heightened competition or accelerated market saturation in the coming years for those already establishing themselves? 42 • Marijuana Business Magazine • November/December 2018