August 2018

ln This lssue FEATURES 56 40 Repeat Business From loyalty programs to emails about specials, dispensary owners share tips that keep customers coming back. 70 Liquid Gold As CBD beverage sales boom, producers focus on taste and packaging to fuel consumer demand. 56 Tapping into Terpenes MJ businesses can harness plant-based flavor and aroma compounds to expand product opportunities, generate revenue. 40 48 Taking the Public Plunge Five tips marijuana executives should consider before their business becomes a publicly traded company. COVER PHOTO by Matthew Staver Extraction Operator Evan Robinson harvests cannabis oil at an Organa Brands extraction facility in Denver. Terpenes can be extracted from cannabis oil and added to edibles, concentrates and other products. 76 Five Ways to Keep Talent Careful staffing and cross-training are among the ways to avoid layoffs, retain staffers and build loyalty during market delays. 70 6 • Marijuana Business Magazine • August 2018