Marijuana Business Magazine July 2018

KIM RIVERS CEO, Trulieve Clearwater, Florida | Pick: Trulievers Loyalty Program Our Trulievers promotion is by far our most successful promotion, because patients rely on the simplicity and constancy of earning one point for every dollar spent when they shop and look forward to getting 10% off after 500 points. We allow Trulievers to stack their discounts if they are a veteran or receive financial assistance through our state’s Supplemental Nutrition Assistance Program (SNAP). CHRISSY HADAR Founder and Vice President of Retail and Branding, Oregrown Bend, Oregon | Pick: Free PAX Era Vaping System With Purchase of Oregrown Pod As the Oregon producer of PAX Era Pods, the cartridges that contain cannabis oil, my favorite pro- motion we run is offering a free PAX Era vaping delivery system with the purchase of an Oregrown Pod. We often run this promo during our 4/20 celebration and select dates throughout the year. With the vaping system normally retailing for $30, it is a great way for price-sensitive customers to experience the newest and most cutting-edge vaping system without the initial upfront cost of the device. We have been able to convert many longtime devotees of the traditional 510 cartridge sys- tem to the PAX Era simply by getting the device in their hands and educating them on the capabili- ties of the PAX Era vaping system. KIMBERLY CARGILE Executive Director, A Therapeutic Alternative Sacramento, California | Pick: Demo Days Our most successful promotions are our manufacturing companies’ Demo Days. These are the days that the company comes in and sets up a table and educates members about their products. They typically also provide a discount or a special on that day. ERIN HILLS Vice President of Retail Operations, Chalice Farms Portland, Oregon | Pick: March Madness Text Message Promotion We completed a March Madness text promotion through our Chalice Farms Rewards Program. We sent these out only to our rewards members, and they loved it. An example of a message we sent is: “Elite 8 20% OFF all Chalice premium 1/8ths exp. 3/25/18.” We have been actively marketing spe- cial promotions through this text avenue for a while now and always receive a positive response from customers utilizing the offer and always inquiring when they might receive another. The most popular offer that gets the most utilization has been the 20% off an item or purchase. BRANDON WADDLE Retail Operations Manager, The Clinic Colorado Denver | Pick: Loyalty Points Reward Program If there is one deal in particular that has garnered the most attention and loyalty, it is our Punch Card policy. To stay with the times, we upgraded the Punch Card to a Loyalty Points Reward Pro- gram, which tracks your purchases automatically and provides you with $50 savings for every $500 spent in our stores. E ach month, we survey a group of marijuana industry executives and ask them to name a favorite item – such as a strain, top-selling product or edibles ingre- dient. We welcome your suggestions for topics. Email us at editorial@mjbizdaily.com . This month, we’ve asked five retail shop executives to share their most successful promotion. 14 • Marijuana Business Magazine • July 2018