Marijuana Business Magazine - May-June 2018

“Consumers, both medical and adult use, do not have a profile. They cross age, gender, ethnicity, (global) location and sexual orientation,” de Carcer said. “If you have a team of all-white men between 20 and 40 years old, you may not have it in you to understand what an African-Amer- ican woman of 60 may want from your product or your services.” Since 2014, New Frontier Data has added roughly two dozen employees to its original four. New Frontier Data also opened a second office in Denver in March 2017. The company expects to have nearly 50 employees by the end of 2018. Diversity is Crucial As the company has grown, de Carcer has kept diversity top of mind: • Only two of the five members of the New Frontier Data leadership team who are featured on the company’s website are white men. • Of the current staff of nearly 30, de Carcer said, the vast majority are from a minority background – be it gender, ethnicity or sexual orientation. The company’s employees hail from Kenya, Italy, Korea, Lebanon, Iran, China, Latin America, Asia, Africa and the Caribbean – in addition to the United States. “We cover the globe as far as locations,” said de Carcer, who was born in Italy and raised in France and Spain. “I’m a female, and I’m an immigrant. I’m half-Cuban and half-Italian.” Since 2014, New Frontier Data has added roughly two dozen employees to its original four, and the data-analytics firm expects to have nearly 50 by the end of 2018. Photo by Spencer Bentley/New Frontier Data I can’t say this enough: You need diversity in your team. Talk about thinking outside of the box: Nobody knows there is a box. 118 • Marijuana Business Magazine • May-June 2018