Marijuana Business Magazine - April 2018

FROM THE CEO'S DESK O ne of the trickier elements of navigating the cannabis industry landscape is knowing whom to trust and where to turn for leadership when it’s needed. It’s certainly true that many long-standing companies and industry veterans have been de-facto high-profile leaders. Other entities have sought that mantle of leadership, with varying success and varying degrees of trustworthi- ness when they find themselves in the spotlight. That’s the nature of a growing, evolving industry. Without question, this indus- try is chock-full of individuals who feel passionate about the social justice reasons to legalize cannabis worldwide, and at their core they are true to those feelings. We are fortunate to be surrounded in our day-to-day work by these people who feel so strongly, and who, as a byproduct of their advocacy work, create the busi- ness opportunities that have spurred the creation of many thriving companies. However, the quest for doing what’s right can lead even the best-intentioned people and companies into sticky situations, which, in hindsight, should have been anticipated and avoided. And beyond the well-meaning efforts, strong per- sonalities can grab a spotlight and use it in self-serving ways. The cannabis industry has already seen these realities play out, and more will come. Becoming more like a “mainstream” industry has its upsides – and its pitfalls. This issue explores how the pioneering leader of a prominent canna- bis organization is navigating through growing pains and trying to adjust to the needs – and demands – of the quickly-maturing industry. (See "At a Crossroads," Page 50.) So how should a savvy and conscientious business owner navigate these waters? Awareness is the best approach. Remain up to date with the cannabis indus- try’s changing landscape, and always take mindful action to ensure that progress continues toward mainstream acceptance of cannabis products. Getting involved in the great work being done to advance federal legalization in the United States and abroad remains the most important business goal of any company operating in or around this industry. Find an organization – or many – that fit with your personal ethos and business goals, and support the efforts of that group. We designed our annual Indus- try Giveback program to do just that and are pleased to have donated almost $250,000 last year to great nonprofit efforts. Give money if you can, and give time regardless of whether you can give money. If an established group doesn’t fit the bill for your company, find one that does. This industry needs all the help we can give it to continue gaining legitimacy on the national and global stage. Cassandra Farrington President & CEO, MJBizDaily ¬ndustry Leadership: Where We Go from Here 8 • Marijuana Business Magazine • April 2018