Marijuana Business Magazine - Issue 09, Oct 2017

registered physicians in the state. Her company functions as a resource for doctors looking for information on the MMJ program by providing education, communication and ongoing support. Trulieve offers free physician training in both individual and group formats for doctors entering the industry. The training includes information on how to navigate the compassionate use registry and other paperwork associated with the pro- gram, including compliance materials. The company also offers a dedicated website for physicians that includes information on products, dosing guides, educational materials and condition-specific resources. “The Florida laws have been in a constant state of evolution,” Rivers said. “So being that trusted resource for physicians has been key for us and for physicians feeling comfortable with our products and with our program in Florida in general.” Capturing the Market Building up the patient pool and number of doctors willing to recommend medical cannabis is part of the larger company ethos to succeed. “We’re absolutely not afraid to go full force 100% of the time,” Rivers said. How? Marijuana Business Daily - Half Pg Bleed - Submitted Feb 2 A lab technician works on an extracted product at Quincy, Florida-based Trulieve. Photo courtesy of Trulieve