Marijuana Business Magazine - Issue 09, Oct 2017

required the Florida Department of Health to develop an ID card program for patients to receive medical mari- juana recommendations. To help patients comply, Trulieve notified them of the requirement and then provided educational materials on its website detailing the neces- sary steps to obtain cards, such as the required paperwork and where to send it. Trulieve also set up kiosks in its dispensaries so patients could take passport-style photos. The com- pany then mailed the photos with the applications into the DOH for patients. Additionally, Trulieve rolled out a program where patients who spent $150 get back $75, which cov- ers the full cost of the ID card. “Even though it’s been somewhat of a burdensome process for patients to go through the ID card program in Florida,” Rivers said, “we wanted to make it as easy as possible for patients to become enrolled in the program or continue to be enrolled in the program.” Now that the MMJ program is up and running, Trulieve uses social media and an email list to notify patients of any changes. And it provides information. For example, the company posted a link on its Facebook page that directs visitors to videos hosted on its website that answer common questions from patients. Focusing on Doctors As an important step in building the patient pool, the company strives to ensure doctors know how to rec- ommend MMJ. Rivers said Trulieve has been very focused on building relationships with NEWLY UPDATED! All-In-One Sales Lead and Competitive Intelligence Contains 8,391 validated addresses, numbers and contact information nationwide! Order your copy today at: MJBizDaily.com/license-directory EXECUTIVE SUMMARY Florida-based medical marijuana company Trulieve has positioned itself to capture a significant share of the state’s potentially lucrative MMJ market. CEO Kim Rivers said the company has achieved its foothold by: • Aggressively pursuing first-to- market status with its products. • Growing the patient pool by holding patients’ hands throughout the enrollment process and beyond. • Educating doctors about Florida’s medical marijuana program to make it easier for them to recommend MMJ. • Maintaining open lines of communication and feedback among its employees. • Focusing on quality as much as quantity, particularly with the products it provides.